Footy Tips
Facestock Suitability Guide
Selecting the perfect label material isn’t just about the aesthetic. Along with the tactility, colour, and finish of a facestock, the performance requirements and end-application of the label must also be factored in.
Explore the capabilities and suitability of each facestock.
Wausau Coated
100% Recycled Natural Kraft 
A natural, unbleached, uncoated, brown Kraft paper for a rustic, earthy look, FSC® certified, made from 100% recycled materials (PCW).
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
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Wausau Coated
100% Recycled Vellum
A white vellum, uncoated facestock made from 100% recycled materials (PCW). FSC® certified and made Carbon Neutral.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
Wausau Coated
Aged Agave
A unique, natural coloured, 100% recycled, smooth facestock, using Agave Sisalane fibres from reclaimed burlap coffee bean bags. FSC® certified, and contains wet strength properties.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: PET30
Wausau Coated
Birch Wood Veneer
Real birch wood veneer facestock with the texture and grain, natural variations in appearance, top coated and smooth enough for printing.
Suitable for foiling. Dry use only.
Adhesive: I8017
Liner: PET30
Wausau Coated
Black Vellum
A black coloured, high-quality uncoated vellum paper, top coated surface and features wet-strength properties.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
Wausau Coated
Bright White Felt – Ever Opaque XL
A bright, white, uncoated matte printing paper with felt finish for a handcrafted look and feel. Contains 30% PCW, made from FSC® certified paper, and features wet strength properties.
Suitable for ice buckets, embossing and foiling.
Adhesive: H-318
Liner: PET30 / SC66
Wausau Coated
Cherry Wood Veneer
Real cherry wood veneer facestock with the texture and grain, natural variations in appearance, top coated and smooth enough for printing.
Suitable for foiling. Dry use only.
Adhesive: I8017
Liner: PET30
Wausau Coated
Cotton Courtyard
A white, wood-free, uncoated matte printing paper made from 100% cotton. Made with a unique velvet finish appearance for high cotton tactility.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: PET30
Wausau Coated
Eggshell Felt
A cream, uncoated matte printing paper with a felt finish for a handcrafted look and feel. Contains 30% PCW, made from FSC® certified paper, and features wet-strength properties.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
Wausau Coated
Estate #4 Laid
An off-white, uncoated matte printing paper with a light directional embossing for tactile ribbing. Made from FSC® certified paper, and features wet-strength properties.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
Wausau Coated
Natural Felt
An off-white, uncoated matte printing paper with a felt finish for a handcrafted look and feel. Made from FSC® certified paper, and features wet-strength properties.
Suitable for embossing and foiling.
Adhesive: H-318
Liner: SC66
Wausau Coated
White Stone Paper
A wood-free facestock, made from 80% limestone powder and 20% polyethylene resin. Durable, environmentally friendly, and features wet-strength properties.
Suitable for embossing and foiling.
Adhesive: PCT-245
Liner: SC66
Represents an environmentally friendly facestock
Adhesives & Application
H-318
Ultra-aggressive permanent adhesive, specifically designed for beverage applications. This adhesive provides a moisture barrier to the back of the label, reducing the risk of bubbling and wrinkling.
I8017
UV acrylic permanent adhesive, ultra-aggressive allowing thick uncoated face stocks to be used on neck labels, UV and water-resistant and offers some solvent resistance.
PCT-245
A cold temperature emulsion acrylic permanent adhesive which exhibits good initial tack and good adhesion to a variety of substrates.
Liners
PET30
A clear polyester film liner with high strength and durability. Typically used for high speed roll-to-roll.
Grammage: 50gsm
Thickness: 36µm
SC66
Super calendered glassine paper liner. Superior die-cutting and stripping properties. Recommended for roll-to-roll application. Good back printability.
Grammage: 66gsm
Thickness: 62µm