Morello
Single Malt Whisky
Design & Branding
Studio Guild
Printer
Labelhouse
Print Method
Digital
Embellishments
Gold Foil, Matte Varnish
Vessel
Estal
Closure
T-Shape Hot Rod
Words by Studio Guild
“Morello”, a cherry variety, was the name we gave to this whisky aged in Cherry Wood casks. Ball and Doggett’s Cherry Wood Veneer stock is the main feature of the brand. The brand name is hidden amongst the tall tree trunks inviting the consumer to explore.
Beautifully printed by Labelhouse, the black print on the wood veneer stock creates a sophisticated look, highlighted with elegant gold foil leaves. Smaller overlayed labels on Ball and Doggett, Bright White Felt Neck Label, have been added to create layering to the brand with the neck label connecting to the overall brand story – “Can you see the wood for the trees?”.
The sophisticated premium bottle from Estal completes this modern, premium alternative for the whisky consumer who wants more.
We dare you not to pick it up.
F I N D M Y F L A V O U R
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