“Toujours” translating to “Ever and Always” was created to showcase Ball & Doggett’s Bright White Felt – Ever Opaque XL label stock. Our aim was to create an uber, premium sparkling in a slender and unexpected oval bottle. The look is elegant and sophisticated. 

Adding to the beautifully textured stock, we have further enhanced the premiumness with embellishments of emboss, matt highbuild varnish and gold foil, plus an interesting label shape that begs for attention. 

The addition of a long neck wrap was created to give producers a more practical, but impactful, alternative to a branded hood, which typically comes with long lead times and large orders.