It’s not often an AFL football team and one of our specialty papers (Knight Smooth White in this case), appear together in a sentence. Then again, the tagline ‘Strength & Beauty’ could be applied to to footy! TUSK, a design studio on the Gold Coast, have a long standing relationship with the Gold Coast SUNS and apart from designing their amazingly detailed website, they recently revamped their corporate hospitality collateral using one of our high quality uncoated papers – Knight Smooth White.
The look and feel developed for the corporate hospitality team needed to be distinguishable from the overall club branding but still look like it’s part of the SUNS family. TUSK utilised existing branding components such as typefaces and textures, treating and applying these in a way that would be distinct but still recognisable. First piece of collateral to be developed was the brochure. As one of the primary sales tools for the corporate team, it needed to clearly communicate all the relevant information.
The brochure is a 16pp + 4pp cover with the cover printed on Knight Smooth White 350gsm and 200gsm for the text. TUSK opted for a square format to provide visual interest and firm it up, so the brochure feels premium and substantial when someone is holding it. TUSK intentionally designed an understated cover to maximise the impact of the imagery and colour of the internal pages, which are stepped to assist with easy and quick access to the information. The other collateral included a presentation folder which featured a foil, some facility information sheets and an oversized folded DL ticket holder.
Darren Gill from TUSK mentioned to us that they’ve worked with Knight before and have loved it. “It provides a premium finish without blowing the budget. We wanted a stock that we could use across all the collateral – brochure, presentation folders, info sheets etc. and provide a consistent, high quality finish.”
The great thing about having a close and long standing working relationship with a client is that they tend to trust you. The positive about this for TUSK, is that the SUNS know they’ll provide a great solution to their brief and meet their budget needs too. The Gold Coast SUNS were chuffed with the outcome of this project which has taken their corporate hospitality marketing collateral to a new level this year. Meat pie anyone?