Planned Parenthood signage by Pentagram

Project name: Planned Parenthood mural
Partner-in-Charge/Designer: Paula Scher
Associate Designer: Courtney Gooch
Project Manager: Sarah McKeen
Photos: Peter Mauss/Esto

We spotted this excellent example of wide format (commonly known as outdoor media), on the Pentagram blog. What we love about this project is the use of a not often spoken about product that we stock – wide format media eg billboards, point of sale, window and floor graphics, banner vinyls, light boxes and indoor/outdoor advertising. A big thanks to the Pentagram team for allowing us to post their story, a snapshot of which appears in the ‘Snippets’ section of our first edition of Spot. Speak to your paper specialist for a copy.

Planned Parenthood is America’s most trusted non profit provider of reproductive healthcare (an estimated one in five American women have chosen Planned Parenthood for healthcare at least once in her life and the organisation is currently powered b 9.5 million activists, supporters and donors nationwide). Paula Scher and her team designed a large-scale installation for the company’s new national headquarters in Lower Manhattan. The main mural goes up three staircases and was timed to coincide with the company’s centennial in October 2016.

Paula Scher and the team researched historic images, settling on about 30 in the end. They used a century of ephemera – a mix of newspaper ads, instructional posters from clinics, protest posters, pins, photos of protests, and other historical material (created by Planned Parenthood) for the mural.

To enhance image quality, they digitised them, then applied the Planned Parenthood colour palette (with the addition of bright yellow to tie in the environmental graphics into the existing brand identity). The design team worked closely with the architect and leadership team at Planned Parenthood to develop the installation. And other than the main installation, smaller murals appear on walls throughout large conference rooms and other meeting spaces.

As it states on the Pentagram blog: “The installation acknowledges the important role that activism and posters, placards, symbols and other graphics have played in garnering support. Many of the designs were originally created by grassroots activists, and the mural is a tribute to their impact in the movement for reproductive rights.”

To bring the mural to life, vinyl wall-covering built in layers for a dimensional effect, was installed. Acrylic forms were cut-out and mounted over the surface. The murals were a hit and now other Planned Parenthood offices want in on the action to. So do we Paula and the team, so do we. Fancy a trip to Australia??

If you’re one of our customers, visit the wide format section of our website for the products we carry that are similar to what Pentagram have used for the Planned Parenthood installation. If it all gets a bit much, call your paper specialist or account manager and they’ll be able to guide you in the right direction.











We’re launching into wide format!

Yes, we’ve done it! We’ve finally entered the wide format space and we’re still bringing you, our customers, the same reliable service, delivery and inventory levels you’ve come to expect from us, just in the wide format arena. Hooray!

Key to our new venture is a very exciting partnership we have with Avery Dennison. We’re selling a big selection of their wide format range including self adhesives eg high performance, intermediate and promotional/short term plus flexible banners. This partnership means we’re now the only paper merchant in Australia to sell such a large portfolio of Avery Dennison’s wide format range.


The rest of our range includes rigid media, synthetics, paper and boards eg backlit media, overlaminates, wall graphics for both indoor and outdoor use. We’re talking outdoor advertising, wall graphics, in store point of sale material, petrol station banners, bus station signage, outdoor advertising etc. Doggett Digital medias are hassle free and matched to all the common inkjet technologies. We also have converting services for any media that comes in rolls.

The head of our Doggett Digital portfolio is the wonderful Jon Roberts. He masterminded the selection of our wide format range, specifically chosen to match the printing requirements of our customers. If you ever need to contact JR direct, please email him at He’s our go to man for any troubleshooting and questions, as well, of course, as your account manager or paper specialist.

Stay tuned for the roll out over the coming weeks. We’ll be delivering you a new price book section, handy ‘At-a-glance’ reference tool, dedicated website section and also some trouble shooting videos on our YouTube channel. Call us if you have any questions in the meantime.









*All imagery courtesy of Avery Dennison.