Level-up your printed pieces

Every paper stock has different inherent qualities based on the composition of the fibres in the pulp and how the paper is manufactured. Some papers are better suited to certain types of embellishment than others. We strongly recommend discussing what you want to achieve, along with your choice of paper, with your commercial print supplier before making a decision. Choosing the wrong stock for embellishment can be a disaster!



Embossing creates a striking tactile finish by leaving an image either indented or raised on the surface of the paper. Embossing can be done on many types of papers and boards. Blind embossing is embossing on a non-printed area (ie: there is no printed graphic to act as a guide — it is being done ‘blind’). Debossing, or negative embossing is embossing ‘into’ the paper instead of ‘out’ of the paper.
Price Rating: 6/10

Form cutting

Form cutting, also referred to as stamping or knifing, involves making a die that is stamp pressed against the paper stock to cut a shape. Form cutting can be used to create a custom shaped outer contour or to cut a window or shape out from the finished piece. Kiss cutting is similar to form cutting, but does not cut all the way through the stock material. Kiss Cutting is often used in manufacturing peel and stick labels.
Price Rating: 6/10

Spot UV

Spot UV is a gloss coating applied using ultra-violet radiation to cure the finish to the paper stock after the printing has been finished. Spot UV is often mistaken as a gloss Laminate finish as both have a similar appearance — but, a Spot UV has the advantage of being able to be applied in specific areas or as a image, not just as an all over finish.
Price Rating:8/10

Foil stamping

Foil stamping, also referred to as foiling, uses heat to adhere a foil material directly onto the paper surface. Foils come in many different colours and finishes including metallic, reflective and even holographic. Foils are opaque and can be used on coloured or black paper stocks to create a crisp, unique look. Some paper stocks, particularly textured paper, are not suited to foil stamping finishes.
Price Rating: 8/10


Available in both a gloss and matt finish, a laminate is a protective film that is applied over the surface of a printed piece. Sometimes a laminate is applied to a single side only (such as on a cover), or to both sides. A laminate gives a superior level of protection, is more durable and has a more striking finish than a varnish.
Price Rating: 6/10

Varnishes & aqueous finishes

Available in gloss, satin and matt, a varnish or aqueous finish provides an all-over protective coating that is scuff resistant and will stop ink rubbing off. Whilst a varnish or aqueous finish is more cost efficient than a laminate it also has considerably less visual impact.
Price Rating: 2/10

Bijou property book by Hoyne (NSW)

Title: Bijou.
 Hoyne (NSW). 
 Keaykolour Black 300gsm (cover) Keaykolour Ultra White 170gsm (text).
Printing specs: High Build Spot UV on the entire outer and inner cover + copper foil logo on front/back
Print managed by: Green & Gold.

With the boom in property development seeing no sign of slowing down just yet, we bring you yet another stunning piece by Hoyne in NSW for the Bijou development. Led by developer MADE and SJB interiors, the former Bijou Theatre in Balmain is being adapted to create 29 apartments that will exude style and panache.

The whole of Balmain exudes a feeling of nostalgia and charm with its colonial sandstone buildings, Victorian institutions and small workers cottages set among leafy streets. The Bijou itself is a robust art deco building well recognised by locals.

The entire brand identity developed by Hoyne references the art deco heritage of the building in a contemporary style. And the campaign features a script reminiscent of retro movie credits and theatre posters that points to the building’s past life as a theatre and cinema. What’s old is new again.

Hoyne chose Keaykolour Original mainly for its texture. As Leesa from Hoyne adds: “This project was all about the art deco influences, so we wanted a paper that felt vintage but lush.” It’s a great pairing and another fabulous example of how the right paper complements the design.

We really do see a lot of property pieces come across our desk and it’s great to see considered pieces like this one. Some simple embellishments, great design, print and paper choices has set this piece apart from others we’ve had come across our desk. Kudos.









Our 2016 ‘Best in show’ calendar low down

Agency: Seesaw (VIC).
Stocks: Finesse Cast Coated 250gsm, Wild 150gsm, HannoArt Plus Gloss 200gsm, Knight – Smooth 140gsm, SKIN Curious Collection – Pink 270gsm, Curious Metallics – Virtual Pearl 240gsm, Envirocare 100% Recycled 250gsm, Cambric – Colonial White 270gsm, Tablex – Textures Wrinkles 280gsm, Kaskad – Peacock Blue 160gsm, Sovereign A2 – Silk 250gsm, Barry Bleach Board 170gsm, Rives Design – Brilliant White 250gsm, Sovereign Offset 160gsm and Sovereign A2 – Digital Gloss 200gsm.
Printed by: Rawsons Graphics. Spot UV Gloss by Horizon Graphics, emboss by Goldcraft. All in NSW
Printing specs: UV offset and Indigo digitally printed.

Bring on the 2016 Doggett calendar, as voted by YOU! Featuring many of our favourite papers and a few bells and whistles, ‘Best in Show’ is a celebration, a paper and poochie bonanza showcasing the most popular images dating back to 2000. The fate of the calendar was put in the hands of our customers, paper lovers and social family and over 1000 people submitted a vote. So a huge thank you, to everyone, who participated.

The cover and December artwork is by paper genius and friend Benja Harney. That man can fold paper like nobody’s business and also happens to be the loveliest guy. Benja also made the paper rosette worn by 100 pooches from around Australia that took part in the ‘Pimp my Pooch’ campaign.

What is this you speak of?! Pimped pooches?! We offered all our customers the opportunity to have their pooch feature as the January star in a custom Indigo printed calendar. Some of the stars are shown below and you can check out others on our Insta page.

To all of our lucky customers that receive a calendar, your rep is coming around in the weeks before Christmas with your copy. Enjoy!



Printing specs:

  • Cover: CMYK plus emboss on Finesse Cast Coated 250gsm.
  • Credits page: CMYK on Wild 150gsm.
  • January: CMYK on HannoArt Plus Gloss 200gsm.
  • February: CMYK on Knight – Smooth 140gsm.
  • March: CMYK plus 4 hits white ink (title of month) and 2 hits white ink (dates and image) on SKIN Curious Collection – Pink 270gsm.
  • April: CMYK on Curious Metallics – Virtual Pearl 240gsm.
  • May: CMYK on Envirocare 100% Recycled 250gsm.
  • June: CMYK on Cambric – Colonial White 270gsm.
  • July: CMYK on Tablex – Textures Wrinkles 280gsm.
  • August: CMYK on plus 4 hits white ink (title of month) and 2 hits white ink (dates and image) on Kaskad – Peacock Blue 160gsm.
  • September: CMYK on Sovereign A2 – Silk 250gsm.
  • October: CMYK plus Spot Gloss UV on Barry Bleach Board 170gsm.
  • November: CMYK on Rives Design – Brilliant White 250gsm.
  • December: CMYK on Sovereign Offset 160gsm. ‘Pimp my pooch’
  • Custom January month: Indigo CMYK on Sovereign A2 – Digital Gloss 200gsm. Please read the contents page and blurb of calendar.

Check out some of the ‘Pimp my Pooch’ entries. Woof!


Dot Georgoulas’ pooch Diego


Helen McGeachin’s pooch Finn


Renee Stead’s pooch Snoop

A little about us, a little about the calendar:
Dogs for Doggett seems a logical connection. But it wasn’t always the case. In the early 90s (hello purple, green and orange corporate colours!), David Lancashire suggested we should incorporate dogs into our marketing material. It took a fair bit of persuading to get Ken and John across the line. Who would have thought a funny name like Doggett would turn out to be such an asset! Fast forward to 2016 and ‘Best in Show’ is a celebration of doggie themed calendars from the last 15 years. It’s worth mentioning that over the years, the calendar has been just as much about the students/emerging talent that create it, as it is about dogs. Each year we brief in the doggie theme and are blown away by the creative ideas we get back. We’d like to say thanks to the students, lecturers and creatives that have helped us make the Doggett calendar such a success.






Bailey catalogue by Hoyne Design

Title: Bailey
Hoyne Design (VIC)
Curious Matter Goya White 270gsm, Sovereign A2 – Silk 150gsm and Strathmore Premium Enhance Ultimate White 118gsm.
Printing specs: Offset printed plus clear gloss foil, black gloss foil, spot gloss UV, embossing, die cutting and laser cutting.
Printed by: Bambra Press (VIC).
Design and photography@lyntoncrabb. 

The latest Bailey Luxury Bedding catalogue by Hoyne Design really is a work of art, showcasing the best of the best in layout, photography and print production. One flick through its pages and you’ll be wanting to deck-out your bedroom in their beautiful, sumptuous bed linen which includes throws, pillow cases, sheets and duvet covers.


Hoyne Design did a stellar job of creating the catalogue using subtle, beautiful details like the satin material tag on the spine, embellishments and use of textured and glossy papers. It makes flicking throug the catalogue a really interesting, tactile experience and tunes into the right senses. The enviable list of embellishments include a clear gloss foil, black gloss foil, spot gloss UV, embossing, die cutting and laser cutting. It’s no wonder they were nominated as an AGDA Award finalist (Design Craft category) this year. The cover is printed on Curious Matter Goya White 270gsm plus Sovereign A2 – Silk 270gsm and Strathmore Premium Enhance Ultimate White 118gsm for the text. 

The Bailey brand has quite a story to tell too. A bespoke bedding manufacturer, they partner with top craftspeople from around the globe to create their collections. To produce Bailey’s Belgian linen for example, they worked with masters of linen – who move the flax into the factories, make the yarn and undertake the finishing. Italian weavers from the historic milling town of Biella are chosen for their reputation in producing high quality wools and yarns. Mills nestled in the north east of Scotland produce Bailey’s cashmere throws. If you like the sound of this, visit their site for more juice. It’s a pretty amazing story.

Interested in getting a look-see at the exceptional printed piece that is the Bailey catalogue? Please contact your friendly paper specialist.









Camilla look book by Heather Hawk

Title: Camilla look book ‘In the name of the tribe’
Stocks: Skin Curious Collection, Grange Offset
Printing specs: Offset printed with some Spot UV highlights
Printed by: Platypus Graphics, QLD
Finishing by: Craftsman Bookbinding, QLD and Vivid FX, QLD

Heather Hawk is a very lucky designer in our eyes. She gets the fun job of branding each season for Camilla and translating the creative direction and styling of the shoot into a printed piece.

The latest look book reflects a 10 year celebration and Camilla wanted to make it super special. A lover of travel, Camilla’s latest adventures were spending some time with the tribes in the hills of Vietnam. Heather gets her inspiration for design elements and patterns from immersing herself in details like this. She then presents logo and design direction options to Camilla and the team and they choose their favourite.


Part of what really makes this look book is the large format, singer sewn binding, not to forget the silver foil on the cover and illustrations throughout. Those rad hand painted rainbows and tribal symbols Heather draws with her own hand. Her own hand!! Amazing.

“There’s also something important I should mention about the whole experience of a Camilla look book,” says Heather. “It’s not only visual but textural. Camilla’s brand is all about the customer experience. So on the inside pages there are spot UV tribal symbols that are not necessarily clear to the eye but they pick up the light, and when you run your hand over them you feel the raised texture.”


This spot UV process is something Platypus Graphics do really well. What it does is makes a particular area of the page come to life (like in the above picture), adding a special touch to the piece. Heather wanted to use Skin as she finds it holds the colour really well. “I wanted the colour to pop and it also feels amazing. Grange – the uncoated text stock, is amazing too.”

As we say, it’s not just about our paper, it’s what you do with it! And you, Heather Hawk (and Platypus Graphics of course), have made it look totally rad.