Bailey catalogue by Hoyne Design

Title: Bailey
Hoyne Design (VIC)
Curious Matter Goya White 270gsm, Sovereign A2 – Silk 150gsm and Strathmore Premium Enhance Ultimate White 118gsm.
Printing specs: Offset printed plus clear gloss foil, black gloss foil, spot gloss UV, embossing, die cutting and laser cutting.
Printed by: Bambra Press (VIC).
Design and photography@lyntoncrabb. 

The latest Bailey Luxury Bedding catalogue by Hoyne Design really is a work of art, showcasing the best of the best in layout, photography and print production. One flick through its pages and you’ll be wanting to deck-out your bedroom in their beautiful, sumptuous bed linen which includes throws, pillow cases, sheets and duvet covers.


Hoyne Design did a stellar job of creating the catalogue using subtle, beautiful details like the satin material tag on the spine, embellishments and use of textured and glossy papers. It makes flicking throug the catalogue a really interesting, tactile experience and tunes into the right senses. The enviable list of embellishments include a clear gloss foil, black gloss foil, spot gloss UV, embossing, die cutting and laser cutting. It’s no wonder they were nominated as an AGDA Award finalist (Design Craft category) this year. The cover is printed on Curious Matter Goya White 270gsm plus Sovereign A2 – Silk 270gsm and Strathmore Premium Enhance Ultimate White 118gsm for the text. 

The Bailey brand has quite a story to tell too. A bespoke bedding manufacturer, they partner with top craftspeople from around the globe to create their collections. To produce Bailey’s Belgian linen for example, they worked with masters of linen – who move the flax into the factories, make the yarn and undertake the finishing. Italian weavers from the historic milling town of Biella are chosen for their reputation in producing high quality wools and yarns. Mills nestled in the north east of Scotland produce Bailey’s cashmere throws. If you like the sound of this, visit their site for more juice. It’s a pretty amazing story.

Interested in getting a look-see at the exceptional printed piece that is the Bailey catalogue? Please contact your friendly paper specialist.









Classic Wedding Invitations

Title: Classic Wedding Invitations
Stocks: Curious Metallics and Knight Smooth
Printing specs: Digitally printed
Printed by: Lydra Group VIC

Classic Wedding Invitations are the makers of unique wedding stationery. Working as part of a collective under the Lydra Group, they design, laser-cut and print everything in-house and also offer digital fabric printing, laser cutting for businesses and custom projects. In other words they’re very busy creatives! There’s lots of unique stationery to choose from and you can even have your invitation custom made which is what Stefanie Rossi and her partner Jason did.

To complement their fairytale themed wedding, they chose a traditional tri-fold design using Curious Metallics Gold Leaf 280gsm. Linda Vydra from Lydra Group says: “It’s our most popular stock for weddings and we use a lot of pearl papers for laser cutting as the result is really effective.” To add a personal touch, the couple’s silhouette standing beneath a tree was laser cut out of the paper. So lovely! The  main invitation, inserts, place cards, menus, table numbers and wedding sign were printed on Knight Smooth Cream 280gsm to tie the theme together.

With wedding season fast approaching, Classic Wedding Invitations is sure to inspire and delight all the soon-to-be brides out there. To view their range of laser cut invitations and bold modern invites made from wood, go to






Filter business card

Title: Filter business card
Agency: Filter (QLD)
Client: Self-promotion
Stocks: Keaykolour Original
Printed by: Potato Press (QLD)

Today, first impressions count more than ever and these striking cards from Filter were designed not to be forgotten. Filter, a recently reinvented communication design studio that replaces Hamilton Creative, went through a relaunch which meant that Filter needed their business cards to tell a story. By showcasing a specific idea with an interesting print technique, it allowed the opportunity to open conversations about Filter’s values and creative experience.


Claire Hamilton, Director and Communication Designer from Filter ultimately wanted the recipient of the card to become part of the design outcome. Claire explains: “The client can interpret and choose how the card will look. Some tear the perforated logotype completely off and create a stencil, some make the prop stand and others allow the logotype to sit alone standing upwards.” Claire continues: “This is also true for the client/designer relationship – it’s a collaborative process and to make it work involves interpretation and creativity.”

Paper is a key part of Filter’s offering, so this love of paper needed to be obvious on the initial touch point. Keaykolour Original Jet Black 450gsm was chosen for its bulky properties and ability to hold the bended logotype. Claire says: “The texture of Keaykolour Original is extremely even without being too smooth. When cut, it is sharp and precise. Plus, Jet Black is just plain sexy.” We agree 100%! The cards are white foil stamped with the logotype laser cut and laser perforated at the base of each letter. Through testing, Claire found that laser perforation was far more successful on the heavier weights.

For Claire, an integral part of achieving the best result was taking advice and collaborating with our very own paper specialist, Corinne Lloyd from the QLD team, as well as Potato Press and Michael McAteer from Printcraft (QLD) as well as Mike Fritz, Art Director/boyfriend. Claire adds: “I wish more designers would use the expertise available, because it makes great jobs even better with that kind of support. Absolutely appreciate the effort made by all for such a pedantic project. Thank you.”

This project has been entered into BADC Awards and was listed as a finalist (which is the highest level of achievement for the Branding/Stationery Range category), additionally the project will be printed in the Design and Design International Book of the Year Vol 5, to be released in December 2012.