Why sustainability and customisation are the future of merchandising

The ever changing market requires an adaptive response and this includes the world of paper and print. I have for years been a big believer in personalisation and customisation especially in the print world. I recall a great story by Rafi Albo about how personalisation was a key differentiator in a campaign run for a children’s shoe store in Israel. Campaigns like these, require an understanding of how to manage data, a sensitive topic for many organisations but a key differentiator for those wanting to add value through the supply chain. For more information click here to read on