A raised or multi level emboss means the image or type area is raised to multiple levels to create a 3D type effect and in this case, with different depths.
What other kinds of embossing are there?
There is also blind embossing where you emboss the paper and leave it ‘as is’. The other option is to fill the indentation with ink or foil. You can also sculpt the die to have a bevelled edge which looks really good.
So it’s not a deboss?
That’s right, it’s not. A deboss means the surface is depressed instead of a raised impression which is what happens with embossing. So you inprint the image or type by pushing it into the paper (with embossing the impression is made from underneath).
Is it an expensive embellishment technique?
It can be pricey, depending on the area you want to embellish. The money is in the block that is made. So sometimes, if it suits the project, you’d get one block made and use it across different stationery items.
Is there anything I should avoid?
Make sure you allow for space in your design and also type, particularly with type because when your design is pressed into the paper, it will naturally appear closer together. For multi-level embossing use colour codes in your artwork to indicate various levels. Always best to speak to your printer before you deliver the files and find out how best to set them up. Also let them know what paper you are using.
Does it work better on some papers compared to others?
Long fibred papers don’t lend themselves too well to embossing but really, you can do it on both coated and uncoated paper with different results depending on the gsm, whether it’s textured etc. For example, an emboss may not turn out as deep on an coated paper due to a few things like the coating, but it still looks good. We used Knight Smooth Cream 250gsm in our promo and it worked a treat.
Do most printers do this type of work?
Some printers offer this service and usually, it’s the services of an embellisher you would seek. We used Avon in VIC in the case of the Knight promo. Call your paper specialist for the heads up on embellishers in your area.
Knight Smooth Cream 250gsm
• Foil produced by Avon
• Multilevel emboss with foil. 2 passes.
• Matt Gold 25