Two of the team from Esperanto Magazine – Ming-En Koh and Rupert Carr-Gregg, came to see us months ago about their idea to revamp the Monash University, Caulfield Campus student mag. They wanted to create something special in 2012, to showcase different paper stocks for each edition and include educational information on the importance of stock choice in design and business, types of finishings, bindings and embellishments. They had us at ‘paper’. But seriously, we love being able to support students in their creative pursuits and getting to contribute our knowledge about paper (which we love) and doing this at the same time was a no brainer.
We spoke to Ming-En Koh, Creative Director and Advertising contact at Esperanto about their first edition. It’s a racy one! We loved it – the humour, layout and content is really well put together. “The theme for our first issue was sex, therefore we wanted the graphic direction to be as provocative and striking as the topic itself. We tend to avoid busy or cluttered design in preference for an aesthetic focused on typography and film photography. Funnily enough we are the first student magazine at Monash University to be perfect bound and embellished.”
We were particularly excited about the cover. The vibrant red lips pop right off the page with a matt laminate and a spot UV on top to create a visual contrast. HannoArt Silk 300gsm was used for the cover and Sun Offset 120gsm for the text. We chose HannoArt and Sun Offset for this magazine because of their excellent colour reproduction and press performance.
Part of the team’s mission was to create a magazine that could look good on a shelf next to ‘proper’ published print magazines. They’ve definitely ticked that box. What say you? Does this look like the type of student mag you wish you had been a part of back in the day? A quick poll around the office confirms a yes on that one for us here in Paperland.