The Catch Up Notes Co. is a new company specialising in stationery and one of our fave stationery items – sticky notes, recently approached Lure Graphics (a design studio in Melbourne) and asked them to create a brand new identity for their company. It was important to The Catch Up Notes Co. to draw attention to the paper and printing process. After all, stationery is their business!
After brain storming a range of ideas, Lure Graphics decided to amplify the sticker-like aesthetic of the branding and emboss the logo. Concept Vellum – Radiance 352gsm (now called Strathmore Premium Wove) was chosen for its warm tone and subtle texture, which complimented the rubine red and black hues perfectly. The paper choice, emboss and colour palette became a match made in heaven! Everything came together, demonstrating the attention to detail that The Catch Up Notes Co. is known for. Overall, Lure Graphics wanted to embrace the confidence in the brand and give it a fresh, strong presence that communicates professionalism. An element they bring to all their stationery notes.