Tacky, for communications that stick!

Title: Tacky Indigo promotion
Agency: Andy Ashton, WorkArt Life (VIC)
Client: K.W.Doggett Fine Paper
Stocks: Six in total – Permanent (white only), Removable (clear and white), Wall Graphics (white only), Static (clear and white). Envelope printed on Sovereign A2 Digital – Gloss 300gsm.
Printing specs: HP Indigo 5000, CMYK.
Printed by: BGS (VIC)

Tacky Indigo is our new digital range of vinyl adhesives made specifically for printing on the HP Indigo (coming soon is Tacky Dry which is a digital polyester range suitable for dry toner printing). We’re talking short runs, high quality printing with variable data options. Tear and weather resistant, Tacky Indigo is ideal for indoor and outdoor advertising. Things like point of sale signs, wall decals, car livery, shop decorations. The promo features all six specs in the range that play on the word ‘tacky’.


A collaboration with the cheeky and talented Andy Ashton from WorkArtLife has added the touch of fun and humour we often like to see in our promos. Not that there’s anything wrong with super charged cars, 80s perms or crocheted toilet roll holders! But they are pretty tacky.  Ha!

Our range includes White Permanent, Clear Removable, White Removable, White Wall Graphics, White Electrostatic, Clear Electrostatic. The promo includes an image or text on all six specs in the range. The products are eco-friendly and made with state-of-the-art ‘green’ water-based adhesives. They still provide superior pressure sensitive control/product quality while minimising environmental impact.

In a nutshell:

  • Our lady with the 80s perm is on the white permanent, great for projects that require a permanent fix like car bumper stickers.
  • The supercharged car is on the clear removable and the writing appears on the white removable product.  They both have a low-tack adhesive, good for interior and exterior applications. No solvents are needed for fixing or removal.
  • The toilet roll holder is on our white wall graphics product. It’s an easy to fix and remove interior decal solution. The perfect white surface for quality display on painted walls, most wall papers and wood panelling.
  • Dog dressed up in pig costume is on the white electrostatic and the disguise ie the glasses and moustache the clear electrostatic.  These are self-clinging vinyls which require no adhesive, are easily removed and apply quickly to most smooth polished surfaces.

We have a challenge! If you’re on Instagram we’re inviting you to take a pic behind the disguise and post it! There is a pair of glasses and moustache printed on the Electrostatic Clear spec. So apply it to your nearest window and snap away. Use the #tackybydoggettdigital and @kwdoggett in your post

If you have any specific questions about Tacky Indigo, you can call Jon Roberts on 0409 411 546.