Impact paper promotion – Wild Will 2012

Title: Impact booklet
Agency: Thursday Design (NSW)
Client: K.W.Doggett Fine Paper
Stocks: Impact
Printed by: Southern Colour (NSW)

In 2009 we profiled young, up-and-coming boxer ‘Wild Will’. Back then he was preparing for his fight against Samson Percy. The fight was the undercard to the match between Anthony Mundine and Shannan Taylor. Wild Will went on to win that fight and many more since. He now holds numerous belts including the IBO World Super Featherweight title. You might say he has made quite the ‘Impact’ on the boxing scene.

Recently, we tracked Will down. Shown above is a photo of what he currently looks like. The word ‘ripped’ springs to mind plus he looks a little older and definitely has a flatter nose – no doubt the result of the few times he failed to duck!

We have re-printed a shorter version of the original promotion as many of you didn’t get the chance to see it the first time. Next year, we shall give you a new Impact promotion but for the time being ‘take the shot, don’t drop your guard. Make an Impact’. Impact paper is a bright white uncoated paper made from 100% recycled pulp. It is carbon neutral from raw materials through to K.W.Doggett Fine Paper warehouses and is available from light text weights to heavy card weight.