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Every successful wide-format print business hits the same wall. Jobs are coming in. Clients are loyal. But the printer can’t keep pace. That’s not a problem – that’s signal. Your business is ready to grow.
When good enough isn’t fast enough
The challenge with entry-level wide-format printers is that they’re designed for a specific volume ceiling. Push beyond it, and you start to feel it – in longer print queues, in the media types you have to decline, in the jobs you’re outsourcing because your machine simply can’t deliver within the deadline. If any of this sounds familiar, the next tier of HP Latex production printers is worth a serious look.
HP Latex printer range offers versatile, sustainable water-based printing solutions for signage and décor, ranging from entry-level & production roll-to-roll to rigid solutions & high-production superwide industrial roll to roll printers.
The HP Latex Printer range includes a range of models to cater to every stage of your business growth.
HP Latex 630/730/830 Series are compact, entry-to-mid-level 1600mm roll-to-roll printers. The 630/730/830 series (including W models for white ink) are designed for versatile signage, high-quality durable prints, and fast turnaround.
HP Latex Print and Cut Solutions are integrated printer & cutter bundles for producing decals, stickers, and labels.
HP Latex R Series (R530, R1000/R2000) hybrid printer series designed for both rigid and flexible media. These printers offer white ink and handle up to 2500mm widths
HP Latex FS Series (FS50/60/70) are high-productivity superwide printers (up to 3200mm) designed for high-volume, scalable print environments.
Automatic double-sided printing is back – and it’s a game changer
One of the most talked-about features on the 730 and 830 series is the return of automatic double-sided printing. This feature – which existed in older HP 500-series printers and has been absent from more recent models – is now back and improved. The printer adds a registration mark, and after you flip the roll, it automatically aligns the second side with impressive accuracy.
For sign and display businesses that produce double-sided banners or event graphics in volume, this feature alone can transform production efficiency. What was previously a labour-intensive, manual process has become a streamlined part of the print run.
The R530, R1000 and R2000: rigid and flexible in one machine
If your growth ambitions include rigid substrate printing – acrylics, foamboard, corflute, aluminium composite- the HP Latex R series open a completely different production capability. These flatbed printers handle both rigid and flexible materials, with the R2000 supporting media widths of up to 2500mmmetres and substrate thicknesses of up to 50mm. Extension tables can extend that further for oversized sheets.
White ink comes standard, so you’re immediately capable of high-opacity prints on dark or transparent substrates – important to retail, events and architectural signage.
The R530, R1000 and R2000 don’t just expand what you can print – they let you eliminate the outsourcing cost and turnaround time of sending rigid jobs elsewhere.
Industrial scale: the FS50 and FS70W
For businesses operating at industrial volume – billboard production, fleet graphics, large-format retail campaigns – the HP Latex FS50/W and FS70W are in a class of their own. These superwide roll-to-roll printers are built for sustained, high-throughput production environments where downtime is not an option and output quality must be consistent across enormous runs.
If your business is at the scale where you’re thinking about FS-series hardware, you already know that the conversation is as much about total cost of ownership and uptime as it is about print quality. HP’s professional service infrastructure — including proactive alerts and preventive maintenance — is designed to keep these machines running when it matters most.
Software that keeps you in control
Across the production and industrial range, HP PrintOS Production Hub is compatible with all HP Latex models listed here. This platform merges order management and remote production control into a single, real-time view – so you can monitor jobs, manage throughput and identify issues before they become costly delays. For multi-machine or multi-site operations, this kind of visibility is invaluable.
Supported by Ball & Doggett – national service network
Investing in a production or industrial Latex printer is a significant decision – and having the right partner beside you makes all the difference. Ball & Doggett has been supporting Australian print businesses with HP Latex hardware for years, and our team brings genuine depth of knowledge across the full production range.
From site assessments and installation through to operator training, consumables supply and ongoing technical support, we’re with you for the life of the machine. That’s not a promise we make lightly – it’s the standard our customers have come to expect.
