Our new look business cards have arrived and look smashing, bringing us from the 90’s to the noughties, oh yeah!! There has been a suite of four cards designed by David Lancashire Design (VIC), the same peeps that designed the Doggett branding many years ago. We used a variety of stocks and printing processes as part of the overall rebrand. Here is a description of the four cards: 1. Purple geometric dog – printed 1 PMS 266 (Doggett purple) and black on Strathmore Premium Super Smooth Ultimate White 432gsm. 2. Origami dog – printed matt white pigment foil stamp on Hercules Greyback 450gsm. 3. Silhouette dog – printed gun metal grey foil + matt black foil stamp on Conqueror Laid Concrete 300gsm duplexed to Conqueror CX22 Diamond White 320gsm. 4. Tangram dog – printed 4 colour process (high gamut*) plus 1 PMS on Knight Smooth White 200gsm and triplexed to Kaskad Fantail Orange 270gsm. Print specs: • All the shells were printed at Southern Colour (VIC). • Foiling was done at Lorimier (VIC). • All overprints done at Taylor’d Press (VIC). • Cards designed by David Lancashire Design (VIC). *Southern Colour have an offset process called high gamut that makes certain colours like blue, orange, green really pop. It’s a special process where two or three inks are added in addition to CMYK, to extend the colour gamut and enable the press to print a wider range of colours. This in turn makes images look more vibrant, or ‘pop’ with colour. Ask your local paper specialist or account manager to show you the cards if you’re keen to have a look at the re-design. Enjoy! Stocks: Conqueror CX22 / Conqueror Laid / Hercules Greyback / Kaskad / Knight – Smooth / Strathmore Premium Super Smooth.