We’re very excited to feature new café ‘Filter’, the latest venture from Andrew Kelly and the team at Auction Rooms and Small Batch Roasting Co in Melbourne. The uber stylish branding was designed by The Hungry Workshop and we’re particularly loving the letterpress coffee cup sleeves. Such a great way to brand the coffee cups and because they’re printed on paper, the café has the option to use different colours and stocks later on.
Filter is all about celebrating the simplest method of preparing coffee, not too fussy and not too niche. A Scandinavian style typeface paired with a fine filtered moiré pattern, forms the core of the graphic for Filter. Jenna from The Hungry Workshop says: “The brand we crafted reflects this directness. A straightforward, clean and simple identity inspired by the effortlessness and layered subtlety of the offering. Simple coffee paired with the smørrebrød.”
The business cards are printed on Wild 450gsm and the coffee cup sleeves on Tablex Grey 200gsm and Kaskad Leafbird Green 160gsm. Both items were letterpress printed on The Hungry Workshop’s antique Heidelberg Windmill. The finished product is definitely a showstopper. Now we can enjoy the delicious coffee from Filter and collect the paper sleeves. We’re just spoilt for choice with two of our biggest loves – coffee and paper. A winning combo.