The Essence of South Yarra

Title: The Essence of South Yarra
Agency: Hayman
Stocks: Strathmore Premium Super Smooth and HannoArt Gloss
Printing specs: Offset printed
Printed by: Bambra Press (VIC)

When it comes to property magazines, this beauty is pretty unique. Designed by the talented team at Hayman, Essence is an exciting new apartment offering by developer Salta in Melbourne’s fashion hot spot, South Yarra. The brief was to create a marketing campaign that captured the ‘essence’ of South Yarra’s edgy fashion scene and we think they nailed it. They’ve sold in aspiration very cleverly. The campaign included a behind the scenes fashion inspired photo shoot, high finish boutique bags, large format brochure and a boutique style display suite located in a Chapel Street shopfront. Ooh la la!


The stunning magazine inspired property brochure can be likened to Vogue or Marie Claire. It comprises of two sections, the large outer cover is printed on Strathmore Premium Super Smooth Ultimate White 352gsm with a generous silver foil and 216gsm for the text, featuring a photo essay of model Monique by Dennys Ilic. The smooth, uncoated finish of the stock lends itself beautifully to fashion style photography.

The second section is a smaller product and lifestyle brochure, printed on HannoArt Gloss 300gsm for the cover and 150gsm for the text. A high gloss laminate finish on the cover delivers a sharp contrast from its larger uncoated pages, a shiny hidden gem for its readers to discover. It just goes to show how a few bold paper choices can have great visual impact.

If you would like to feast your eyes on this paper goodness or need some advice on choosing the right stocks for your project, please contact your paper specialist.