Title: Armadillo&Co’s 2015 collection is out now!
Agency: Mike McMullen from Arms Studio (LA) in collaboration with Armadillo&Co.
Stocks: Knight Vellum 280gsm and Sun Offset 120gsm
Printing specs: Offset printed
Printed by: Bambra Press (VIC)
Armadillo&Co is dynamic duo Jodie Fried and Sally Pottharst, who share a love of honest and earthy rugs. This year, it was time to showcase their beautifully crafted pieces in a series of print catalogues.
Founded over five years ago, every piece embraces fair trade practices, is crafted from sustainable natural fibres including pure wool, hemp and PET recycled fibres, and all purchases benefit local schools in their weavers’ villages in India. We can’t help but gush at what a truly remarkable business this is, not to mention their beautiful rug collection. Armadillo&Co explains: “For us, it’s about combining aesthetics with ethics. Our artisans are our extended family – we treat them with love and respect that their weaving traditions have been generously passed down through generations.”
Armadillo&Co collaborated with designer Mike McMullen from Arms Studio in LA, to create the three gorgeous catalogues: ‘Collection’, ‘Bespoke’ and ‘Indoor Outdoor’ showcasing their 2015 range. Each piece is printed CMYK with a different PMS on Knight Vellum 280gsm for the cover and Sun Offset 120gsm for the text. The soft, uncoated surface of the paper pairs nicely with the stunning photography and earthy textures of the rugs.
There are just too many fabulous designs to choose from and we could spend hours pouring over their catalogues. Alas, it’s your turn! Visit http://armadillo-co.com/ we know you’ll love them as much as we do.