I am covetable, colourful and exciting. You want to use me, but I often get forgotten. What am I? Introducing our latest promotion for Rives – a modern day stationery set, complete with communication etiquette tips! The Rives promotion reminds us that in this day and age, we often forget the art of old fashioned communication. What? There is no hash tag involved? Impossible!
‘You say goodbye, I say hello’, is a promotion that showcases the versatility of Rives, a stock often used for letterheads, business cards and invitations. This provided the foundation for the creative development. We were fortunate enough to collaborate with two self-confessed Rives lovers – Kat Macleod and Narelle Brewer from Ortolan.
Kat and Narelle played further with the idea of tradition, took inspiration from the classic art form of botanical illustration, and included a twist. The result is a contemporary illustrative approach, featuring water colours of classic botanic specimens combined with made-up mutant flora. The word mutant conjures up a frightening image, but these illustrations are anything but that – they’re beautiful.
The stocks used for the 2011 Rives promotion include Rives Design and Tradition. It consists of post cards (die cut with the most gorgeous illustration and embellished with a hint of gold foil – see pics above), note paper, envelopes and gift cards (that even come with their own yellow string ready to attach to a gift!) and a paper chart.
The promo is printed four colour process, the belly bands with two spot colours (one hit of silver and one hit of white), and everything is perfectly packed into a main envelope (printed outside one colour (black) and inside one colour (yellow PMS 109). Printed on the belly bands are cheeky etiquette tips like: ‘If you want to be invited back, think ink! An email is not a thank you note’; and, ‘Your hand writing tells a tale, make it your best’.
Fusing the strength of tradition with the energy of the present, Rives is a naturally elegant collection ideal for even the most contemporary communications. Available in Design – a discreet, fine mesh texture; Tradition – a refined felt-like finish; and, Design Digital – an indigo compatible sheet. Rives is exclusive to K.W.Doggett Fine Paper and proudly made FSC certified by Arjowiggins Creative Papers (France).