In the previous story, we talked about Bird Design’s stationery suite project for Owen & Peach, and now we’re going to talk about the designers themselves. Meet Bird, a Melbourne based graphic design studio that develops engaging design experiences across architectural and environmental signage/graphics, branding and print mediums. Their studio business cards are an expression of the studio’s character – a less is more approach which is greatly influenced by Director Luke Carson’s design philosophy.
There is an underlying grid system which supports the constructive design so Bird wanted to choose a stock that complemented this approach. They decided on a natural, exposed paper that has texture, something you can feel. Conqueror Laid Brilliant White ticked all the boxes for them. Bird ended up choosing the beefiest option, going with the bulky 400gsm which they say made the painted edges slightly more visible. This, combined with the textured feel of the paper, added a softness to the constructive design.
The cards are printed 1 colour both sides with edge colouring to match the PMS 1788. A tip if you ever chose to do something similar – paint small stacks to avoid any colour bleeding. So, there you have it, a pretty sweet and simple business card that screams ‘less is more’.
Photographs provided by Albert Comper.