Newly formed graphic design studio – Bird Design in Melbourne, created a bold, confident new look for Owen & Peach (chartered accountants) and TVA Partners after they merged in late 2011. Corporate stationery is often pretty uniform – you’ve got your corporate colours and a brandmark. And then, when a company throws in a blind emboss or two, you get a corporate stationery suite with a dash of something special. We love a little embellishment – of the print variety that is!
And who can overlook a strong brandmark? Something that is as memorable as it is simple. Bird Design created an upward blue tick/arrow for the Owen & Peach branding to emphasise growth and positive movement. Combined with the use of bright blue and black, it gives the stationery a much more contemporary feel. Knight Smooth White was chosen as the stock for the entire suite to complement this direction. The suite includes notepads (105gsm), letterhead (105gsm), with comps (105gsm) and business cards (350gsm) printed 2 colour with an embossed brandmark on the business cards, letterhead and with comps.
Bird Design shared some of their thoughts about the print finish on the Knight Smooth White: “The stock held the ink/colour beautifully. A nice flat coverage with the natural fibre of the paper was still visible. An initial concern was how the fine blue lines on the business card would look on the press but the colour held very well and the contrast of the black, blue and the whiteness of the stock is very punchy. The stock held the emboss well too.” We think the business card is particularly impressive with the discreet yet stylish pattern. Who said blue and black should never be seen. We love it!
The Bird Design recipe for success included a thorough understanding of the brief and also the history of both companies which they started to unravel out in the initial meeting. This helped drive and direct choices later in the process including the selection of paper which needed to be bold and contemporary and include suitable stock weights throughout the range. What can be better than a happy client at the end of the day? Bird Design delivered a suite that was on brief and successfully delivered the intention to create a confident and bold stationery suite.
Photographs provided by Albert Comper.