´I see your Jarlsberg and raise you a little Pinot Noir´. Wine and cheese. Is it the perfect match? We think so! This illustrative poster is printed on Buffalo Kraft, the newest addition to the Buffalo range and complements our recent Buffalo Board promotion showcasing delicious recipe cards.
Buffalo Kraft is a natural looking brown Kraft paper and versatile packaging grade with FDA approval for direct food contact. For Seesaw Design in Melbourne, cheese and wine was the perfect match, so with this tasty inspiration in mind, they set out to create an illustrative piece that was loosely informative, matching specific wines with cheese. After enjoying the Buffalo Board promotion so much, Seesaw were excited to create a second piece for the Buffalo range. From the onset because this paper FDA approved, it was obvious that this piece had to relate to the world of fast moving consumer goods (FMCG) or hospitality, but it also needed to go that extra step. With gorgeous vintage and modern cheese label designs in mind, their inspiration came from the tongue-in-cheek style of info-graphics and the intricate details contained within them.
Jess Pigot from Seesaw says: “The brief came to us with the potential for foiling, embossing or any number of finishes. We found that the stock has so much character and personality, that it really doesn’t need a lot of finishes to make it look fantastic. I guess the lesson was a simple one… keep it simple!” The result is a small A6 parcel on Buffalo Kraft 80gsm, with a tablecloth graphic (suddenly our thoughts turned to a sunny Sunday afternoon picnic) wrapping around the middle like a belly band. Containing a series of unique and unusual folds, the parcel gradually reveals the artwork step by step, opening to a 450mm square poster. Kudos to Seesaw for this clever illusion. The final touch was physically drawing the entire piece, which enhances the raw, organic and handmade look and feel of the stock.
When we asked Jess what the studio liked about Buffalo Kraft, she was all smiles: “The stock was fantastic to work with. The print result was crisp and clean and the stock handled the colours really well. Strengthening the colours at press check stage can achieve great richness and a lovely rich black that is a great contrast to the colour of the stock. The warm colour allows for a completely different aesthetic to any artwork.”
Buffalo Kraft is an unbleached, natural brown Kraft paper. Featuring high tensile strength it’s perfect for sacks or bags containing foodstuffs, animal feed even ready-mix building materials. Buffalo Kraft is versatile and even comes in a range of envelopes. Lightweight with good opacity, it’s perfect for wrapping bread, chocolates or even the odd piece of Jarlsberg cheese. Yum!
Your K.W.Doggett Fine Paper specialist will be out to see you soon with a copy of this promo. Otherwise, please call our samples departments. If you have any specific packaging related questions, please call our dedicated packaging business development manager John Alipan on 0434 692 446 or email him email@example.com.