Fairytale wedding invitations

Title: Nichole and Ben’s Wedding Invitations
Agency: 22% More Chicken
Stocks: Kaskad / Knight – Smooth / Rives Tradition / Tablex
Printed by: 22% More Chicken

Once upon a time, not that long ago, two talented designers met, fell in love, created some fabulous wedding invitations and shared their wonderful story with us. So, now we’re sharing it with you!

Ben and Nichole Allder, both designers of 22% More Chicken (best business name ever!), were married in April 2011. As soon as we saw their charming wedding stationery come across our desk, we fell in love with it. With over 12 years of graphic design experience in Melbourne and London it didn’t take long to design their invitations (wouldn’t we all love that talent?!). Nichole explains: “Being a couple makes working together easy, we understand where each others strength lies. We work like playing tennis, where one passes it to the other and then back again until we’re both happy.”


Using a combination of different paper grades allowed the couple to mix and match colours and finishes. Nichole and Ben both wanted a thick stock for the invitation card, so they hose Knight Smooth – White 350gsm. They found that it had a real ´paper´ feel to it, with just enough texture and a bright white shade that really popped against the colours. They also wanted some bright colour, but not necessarily primary hues. Leafbird Green 270gsm from our Kaskad range of papers and Pink 250gsm from Tablex complemented each other perfectly for the destination maps. A few other pastels from each range were used for booklets, water bottle tags and place settings.

For years, Nichole and Ben had been printing with a Japanese gocco machine. But with such fine detail in their stationery, they decided to splurge by purchasing a two colour jig and silk screened the invitations, map, reply card with belly band and thank yous. Nichole explained to us that it took a whole weekend to print and dry, cut out all 150 invitations, map and thank you cards by hand, plus the added detail of the crinkle cut belly band and envelopes. Phew!

For all those soon-to-be-bride’s out there, all that hard work is totally worth it in the end. Nichole agrees: “We were really happy with the result, the paper was so lovely to print on, really smooth and held the inks so well. Screen printing is such a  lovely process to use; the slight variation in print makes each piece unique. We had a bit of trouble getting replies back as no one wanted to give up their reply cards!” I think we’d all agree that this story definitely has a very, happy, ending.