Maine Recycled – ‘A natural beauty’

Title: Maine Recycled 2013 campaign ‘A natural beauty’
Agency: Thursday Design (NSW). Christopher Nielsen (illustrator).
Stocks: Maine Recycled – Gloss / Maine Recycled – Silk / Maine Recycled Digital – Gloss / Maine Recycled Digital – Silk
Printed by: Printcraft (QLD) offset and HP Indigo. Spot Productions (QLD) Xerox 1000.

Our Maine Girl has hit the French Alps!  ‘A natural beauty’ is the new addition to our Maine Recycled story. Created by Christopher Nielsen, this beautiful vintage illustration is the latest instalment, complete with an environmental twist. We printed three cards: one offset, one on an HP Indigo 3050 and another on a Xerox 1000, all on the silk 350gsm.


It was such a treat to collaborate with Thursday Design again, who love working on the project as much as we do. Our aim this time was to highlight the environmental components of the range that comes in gloss and silk finishes. A naturally high white sheet that reliably performs on press and is consistently super smooth, crisp and clean, it has earned itself a reputation as one of Europe’s best selling recycled coated papers.

Maine Recycled has a pretty high recycled content. The 60% recycled fibre is sourced entirely from premium office waste and it also contains 40% virgin fibre, all of which is FSC® certified. Maine Recycled comes from France, produced in a facility that operates under the ISO 14001 Environmental Management System. It’s certified carbon neutral from cradle to printer too.

The mill, along with the manufacturer Arjowiggins Graphic (France), are constantly looking at ways to reduce their environmental impact, including a commitment to reduce the mill’s carbon footprint by 3% each year. That works for us!

Maine Recycled – a genuine natural beauty, is exclusive to us, the paper people.  Your paper specialist will be around soon with a copy of your postcard.


  • Bright white A2+ coated paper
  • 60% recycled fibre (FSC® certified post consumer waste)
  • 40% virgin fibre (FSC® certified)
  • Certified carbon neutral paper
  • Excellent press results
  • Very fast drying time
  • Suitable for offset and digital (HP Indigo and Dry Toner) printing