The Belly of the Beast

Title: The Belly of the Beast
Agency: Old School the New School for Design and Typography
Stocks: Knight – Vellum
Printed by: Impact Digital Print (VIC)

The ‘Belly of the Beast’ is an independent publication that promotes social awareness through visual communication. A creative creative’s kind of book, it explores the journey of finding your individuality as a designer.

There is something to discover on every page, from potato cut typefaces to illustrations by Cat Macinnes or the ‘your neighbour says’ project. The designers are the inspiring bunch from Old School Press, the studio within Melbourne based not-for-profit design school Old School New School (OSNS). An innovative educational hub, OSNS promotes social awareness through the power of design and even has a loyal following in Europe, USA and UK.


Art Directed by OSNS’s founder, Veronica Grow, the book is printed four colour process on Knight Vellum 140gsm and cover Knight Vellum 280gsm. Belly of the Beast is about thinking, designing and making stuff. Inspired by Ellen Lupton’s series of student led publication projects like ‘DIY You’ and ‘Indie Publishing’, the book is filled with creative projects and interviews that will inspire and delight its readers. To see more of this visual feast, you can purchase online at Old School Press and also at Metropolis Books and Beautiful Pages in Sydney.