Packaging Archives - Page 3 of 3

Buffalo Kraft illustrative poster

April 19, 2012

Title: Wheel ´O cheese
Agency: Seesaw Design (Melbourne)
Client: K.W.Doggett Fine Paper
Stocks: Buffalo Kraft
Printed by: Bambra Press (Melbourne), 2 colour process – PMS 485 C and Black 6 C

´I see your Jarlsberg and raise you a little Pinot Noir´. Wine and cheese. Is it the perfect match? We think so! This illustrative poster is printed on Buffalo Kraft, the newest addition to the Buffalo range and complements our recent Buffalo Board promotion showcasing delicious recipe cards.

Buffalo Kraft is a natural looking brown Kraft paper and versatile packaging grade with FDA approval for direct food contact. For Seesaw Design in Melbourne, cheese and wine was the perfect match, so with this tasty inspiration in mind, they set out to create an illustrative piece that was loosely informative, matching specific wines with cheese. After enjoying the Buffalo Board promotion so much, Seesaw were excited to create a second piece for the Buffalo range. From the onset because this paper FDA approved, it was obvious that this piece had to relate to the world of fast moving consumer goods (FMCG) or hospitality, but it also needed to go that extra step. With gorgeous vintage and modern cheese label designs in mind, their inspiration came from the tongue-in-cheek style of info-graphics and the intricate details contained within them.

Jess Pigot from Seesaw says: “The brief came to us with the potential for foiling, embossing or any number of finishes. We found that the stock has so much character and personality, that it really doesn’t need a lot of finishes to make it look fantastic. I guess the lesson was a simple one… keep it simple!” The result is a small A6 parcel on Buffalo Kraft 80gsm, with a tablecloth graphic (suddenly our thoughts turned to a sunny Sunday afternoon picnic) wrapping around the middle like a belly band. Containing a series of unique and unusual folds, the parcel gradually reveals the artwork step by step, opening to a 450mm square poster. Kudos to Seesaw for this clever illusion. The final touch was physically drawing the entire piece, which enhances the raw, organic and handmade look and feel of the stock.

When we asked Jess what the studio liked about Buffalo Kraft, she was all smiles: “The stock was fantastic to work with. The print result was crisp and clean and the stock handled the colours really well. Strengthening the colours at press check stage can achieve great richness and a lovely rich black that is a great contrast to the colour of the stock. The warm colour allows for a completely different aesthetic to any artwork.”

Buffalo Kraft is an unbleached, natural brown Kraft paper. Featuring high tensile strength it’s perfect for sacks or bags containing foodstuffs, animal feed even ready-mix building materials. Buffalo Kraft is versatile and even comes in a range of envelopes. Lightweight with good opacity, it’s perfect for wrapping bread, chocolates or even the odd piece of Jarlsberg cheese. Yum!

Your K.W.Doggett Fine Paper specialist will be out to see you soon with a copy of this promo. Otherwise, please call our samples departments. If you have any specific packaging related questions, please call our dedicated packaging business development manager John Alipan on 0434 692 446 or email him jalipan@kwdoggett.com.au.

Buffalo board packaging promotion – it’s good enough to eat

November 28, 2011

Title: Buffalo Board recipe cards
Agency: Seesaw Design (Melbourne) – concept, design and photography
Client: K.W.Doggett Fine Paper
Stocks: Buffalo Board
Printed by: Bambra Press (Melbourne), foiling by Avon (Melbourne).

As the buffalo roam the Serengeti, they dream about eating ‘Mozzarella in Carozza’. Of course we’re not being serious but wouldn’t it be a sight to see! Seriously though, did you know the Italians have been making buffalo mozzarella (bufala as they call it), since the 12th century? So what on Earth does buffalo mozzarella have to do with Buffalo Board? Well, Buffalo Board has many applications, one of which is food packaging. We collaborated with Seesaw Design in Melbourne who suggested we focus on this angle considering the stock is FDA approved for direct food contact. The concept of incorporating a food by-product led them to buffalo mozzarella (provided by La Latteria), a common ingredient on pizzas and salads. It then seemed a perfect fit to work with Ladro, a popular pizza restaurant in Melbourne. And there you have it folks, the beginning of a delicious paper promotion.

The promotion consists of an A5 folder made from 332 gsm/610ums Buffalo Board, printed with a matt white foil. Five recipe cards featuring buffalo mozzarella (ie mozzarella di bufala; risotto – bufala and leek; mozzarella in carozza; pizza dough; pizza bianco) are contained within the folder, and printed on 283gsm/508ums stock. The folder and outside of the cards are printed 4 colour process with double hit of opaque white highlights printed wet on dry. The inside of the card is printed 4 colour process.

The recipe cards are such little treasures and are so tasty they’re good enough to serve to your mama. Ladro provided a great location for the photo shoot. The photographs showcase the stock’s raw look, a bonus for people that want to convey a distinctive, clean and natural design. The rustic dishes were captured in a beautiful and elegant way, and it looked like the team had fun doing it! Here’s a video with some behind-the-scenes footage of the shoot. The food styling is thanks to Vicki Valsamis who has done such a stellar job of making the dishes look downright dreamy and scrumptious. It’s like we can hear them calling out: ‘Eat me, eat me’.

Seesaw set out to create something special with this promotion rather than a novelty piece. As Anita Ryley from Seesaw explains: “We wanted to produce a finished product that is designer orientated while showcasing the stock. We wanted the promotion to be interactive, engaging and original. Using images of stock buffalo seemed a little obvious. It needed to be a solution that was beautiful, clever, professional and a little left of centre. We wanted to create a stock sample that wasn’t just another pretty design piece. As a studio, we love the samples we can engage with. The ones that have a dual purpose.”

Buffalo Board is a low density, high yield product. It’s an uncoated, moisture-resistant folding carton board that is cost effective, has a verifiably low bacteria content compared to many other paperboard products and outstanding strength and durability. Buffalo Board is also available in 386gsm/711ums and is also used for health, beauty, fashion and beverage applications. It’s made from natural kraft fibres that are responsibly sourced and fully recyclable and it even has a low carbon footprint (measured exit mill gate).

Barry Bleach Board pops back into the mainstream

September 9, 2011

Title: Barry pop-up card
Agency: GuerrillaTV (Melbourne)
Client: K.W.Doggett Fine Paper
Stocks: Barry Bleach Board
Printed by: William Troedal (Melbourne). Managed by Printbound (Melbourne). Gluing – CP Gluing (Melbourne).

Barry is the type of guy to stand up and be counted. Brighter than your average board, he’s super smooth and high performing. If you want an affordable bleach board that will endure the most demanding of jobs then Barry is your man.

Our big bustling Barry has returned. Well, he didn’t really go far. He was sort of on a holiday after generating so much fame from his initial promotion. He’s back to remind you of his superb printing qualities and new grammage –170gsm. Barry wants you to know that he delivers very attractive print results for offset, gravure, flexo and serigraphy printing. Overall, his printability is top class. He has a yield advantage of 20%+ against other SBS (Solid Bleach Sulphate) boards.

We’ve noticed that Barry gets around. He often leaves the office and we find him in shop window displays, point of sale, on greeting cards, and in high end packaging like food and blister applications. It’s really quite hard to look past Barry. A. He’s so good looking. B. He has some solid environmental credentials. Barry is made with PEFC certified fibre sourced from responsibly managed forests. Manufactured in a facility that is accredited with the ISO 14001 EMS certification and he’s even made with elemental chlorine free pulp.

Please call your K.W.Doggett Fine Paper specialist for your own Barry pop-up promo or speak to John Alipan, Business Development Manager, Packaging 03 8470 2244 or jalipan@kwdoggett.com.au for more detailed information on Barry’s many uses.

Items